Think of five of your favorite CPG foods in the grocery store. Odds are McCormick was the flavor genius behind four of them. Providing the flavor science and solutions behind some of the most iconic CPG, and QSR foods, sauces and flavors around the globe, McCormick Flavor Solutions is one of McCormick’s fastest growing business lines. We developed a fully refreshed positioning, strategy and visual identity for the brand. The concept was simple: Great flavor requires a deep love and understanding of both the art and science of food.
We created a custom Site Core powered website and brought the brand into the B2B thought leadership space with serialized, craveable blog content for social platforms like LinkedIn, Facebook, Twitter.