For
Chefs,
By
Chefs.

McCormick For Chefs Website Homepage

Re-introducing an old-school consumer brand to modern chef’s and foodservice professionals hungry for fresh ideas and menu innovation.

What We Did

  • Consumer Insights
  • Branding Strategy
  • Web Design & Development
  • Social Media
  • Video Production
  • Photography
  • Copywriting
McCormick For Chefs Recipes

Inspiration On-The-Go.

Chefs work hard, really hard, with little downtime to seek out winning ideas. To overcome this challenge, we partnered with industry pros from across the country to create a content-rich digital resource filled with quick, actionable and ahead-of-trend inspiration and insights designed to keep time-starved foodservice pros ahead of the game.

McCormick For Chefs Vegetable Pro-Tip Video
McCormick For Chefs Oyster Recipe

A Collaborative Community.

To keep engagement high and build a strong online community, we created an interactive forum where professional chefs could regularly engage with other pros, share recipe tips and twists, and solicit help solving individual industry and recipe challenges.

McCormick For Chefs Website Recipe Section